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Privacy Policy

This Privacy Policy describes how NapaLux Properties, a real estate team, ("we," "us," or "our") collects, uses, processes, and discloses your personal information in connection with our website, mobile applications, and real estate services.


We are committed to protecting the privacy of our clients, website visitors, and service users


1. Information We Collect

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and services, when you participate in activities on our services, or otherwise when you contact us.

A. Information You Voluntarily Provide

The types of personal information we may collect include:


  • Contact Information: Name, email address, mailing address, and telephone number
  • Real Estate Preferences: Property search criteria (e.g., location, price range, size), types of properties you are interested in (e.g., residential, commercial, vineyard), and timeline for buying or selling
  • Financial and Identification Information (for Transactions): When entering into a real estate transaction, we may collect information necessary for the transaction, such as loan pre-approval letters, proof of funds, and copies of government-issued identification (as required by law).
  • Communication Data: Content of messages, emails, or conversations with our agents or staff. 
  • Account Credentials: Usernames and passwords for any account you create on our website. 
B. Information Automatically Collected

When you visit, use, or navigate our website, we may automatically collect certain information. This information is primarily needed to maintain the security and operation of our services, and for our internal analytics and reporting purposes. 

  • Log and Usage Data: IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how you use our Services (e.g., pages viewed, time spent, and links clicked). 
  • Cookies and Tracking Technologies: We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. You can manage your cookie preferences through your browser settings.
C. Information from Third Parties

We may receive information about you from third parties, such as multiple listing services (MLS), property listing aggregators, public records, and social media platforms. 


2. How We Use Your Information

We use your personal information for a variety of business purposes, including to:

  • Provide Our Services: To facilitate and complete real estate transactions (buying, selling, or leasing property) and provide relevant consulting.
  • Personalize Your Experience: To tailor property recommendations and listing alerts based on your saved searches and preferences.
  • Communicate with You: To send you updates, informational material, administrative notices, security alerts, and respond to your inquiries.
  • Marketing and Promotional Communications: To send you marketing and promotional communications about our services, new listings, or events, in accordance with your preferences. You can opt-out at any time. 
  • Improve Our Services: To analyze usage trends, measure the effectiveness of our campaigns, and improve our website and services. 
  • Legal Compliance: To comply with legal and regulatory obligations, resolve disputes, and enforce our agreements. 
  • Security: To protect against fraudulent or illegal activity

3. Disclosure of Your Information

We only share your information with your consent, to comply with laws, to provide you with services, or to protect your rights.

We may disclose your personal information with the following categories of recipients: 

  • Our Real Estate Agents and Staff: To provide the requested real estate services. 
  • Third-Party Service Providers: Vendors, consultants, and other service providers who perform services for us or on our behalf, such as escrow and title companies, lenders, inspectors, photographers, and IT support services.
  • Business Partners: In connection with offering you certain products, services, or promotions. 
  • Legal and Regulatory Authorities: When legally required to do so, such as to respond to a subpoena or legal process, or to protect the rights, property, and safety of NapaLux Properties, our clients, or the public.
  • Other Transaction Parties: When involved in a transaction, we may share necessary information with the cooperating agent, buyer, or seller and their respective legal counsel. 

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.


4. Security of Your Information

We use technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. We cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. 


5. Your Privacy Rights

Depending on your location and jurisdiction, you may have the following rights regarding your personal information:

  • Right to Access: You may have the right to request a copy of the personal information we hold about you.
  • Right to Correction/Rectification: You may have the right to request that we correct any inaccurate or incomplete personal information we hold. 
  • Right to Deletion/Erasure: You may have the right to request the deletion of your personal information, subject to certain exceptions (such as legal obligations). 
  • Right to Opt-Out of Marketing: You can opt-out of our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send or by contacting us directly. 

To exercise any of these rights, please submit a written request using the contact details provided below. We will respond to your request in accordance with applicable law.


6. Children's Privacy

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. 


7. Changes to This Policy

We may update this privacy policy from time to time. The updated version will be indicated by an updated "Effective Date" and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information. 


8. Contact Information

If you have questions or comments about this policy, you may contact us through: